Our client was experiencing quality and governance issues within their Salesforce and ERP systems. Without a deep understanding of their own data, our client lacked insight on their customer and were unable to improve their customer experience in a meaningful way.
Our client brought on an architect with the help of Proven Process Group to help with a data solution to better identify their customers. The architect helped to define customer data elements, attributes, and hierarchies, allowing the client to drill down into their data to define and identify new potential customers. The final deliverable included recommendations and solutions for future data governance challenges and initiatives.
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